Real Estate & Industrial

Nero Martinez

Buenos Aires Real Estate

Redesigned the website for Nero Martinez, a Buenos Aires real
estate agency specializing in property sales and rentals across
premium neighborhoods. The project established a professional
online presence with property catalog and contact system.


Role

Lead UX/UI Designer
& Researcher

Responsibility

End-to-End Product Design
& User Research

Timeline

3 months

Tools

Figma, UserTesting

Platform

Web + Mobile Responsive

1.The Challenge

Redesigned the website for Nero Martinez, a Buenos Aires real estate agency specializing in property sales and rentals across premium neighborhoods. The project established a professional online presence with property catalog and contact system.

The existing website had extremely low traffic and was nearly invisible to potential clients. There was no contact form or lead capture mechanism. The site did not reflect the premium quality of properties in Buenos Aires neighborhoods like Belgrano, Palermo, Recoleta, Caballito, and Núñez. The project required competitive analysis of the Buenos Aires real estate market and integration with multiple listing portals including Inmuebles Clarín, GoPlaceIt, and MercadoLibre.

2.Research

We conducted a competitive analysis of Buenos Aires real estate agency websites and market positioning. Market research on real estate web trends and user expectations in Argentina informed our design decisions. Portal benchmarking reviewed listings on Inmuebles Clarín, GoPlaceIt, MercadoLibre, and other platforms. Content strategy work developed property presentation standards and photography guidelines.


Competitive Analysis
Portal Benchmarking

Analysis of Buenos Aires real estate agency websites to understand market positioning and design standards.

Review of listings on Inmuebles Clarín, GoPlaceIt, MercadoLibre, and other major portals.

3.Solution

We designed a homepage featuring a Buenos Aires city video with a
gold and dark green color palette that conveys trust and premium quality.
The property catalog includes filters by neighborhood, price, and type.
The contact form is accessible with WhatsApp integration for instant
communication. WordPress + Elementor enables easy content updates,
and the site integrates with 8+ real estate portals for maximum visibility.


Property Catalog
Contact System
Multi-Portal Integration

Organized listings with filters by neighborhood (Belgrano, Palermo, Recoleta, Caballito, Núñez), price, type, and availability.

Accessible contact form with phone visibility and WhatsApp integration for instant communication.

Listings synchronized with major Argentine real estate portals: Inmuebles Clarín, GoPlaceIt, MercadoLibre, and more.


Ready to start something new?

Let's create something remarkable.

soy@arielbarrios.com

Designed & Developed by Ariel Barrios

All rights reserved, ©2026

A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Image Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.

Video Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Cinematic portrait of the man from 'Prompt1' , but without his earbuds. He is wearing the black tuxedo and bow tie from 'Prompt1', holding and extending a champagne glass in the same pose. The scene is set outdoors at night with vibrant fireworks exploding in the background. Use cinematic lighting that matches the festive atmosphere of image 2, with warm glows reflecting on his face and glasses. Shot with a 100mm telephoto lens, creating a soft bokeh background and compressed perspective. High quality, photorealistic.

Prompt Concatenator