Real Estate & Industrial
Real State
Real estate company. They specialize in property sales, rentals,
and developments. They also provide property appraisals and have
a team of professionals focused on staying up-to-date with trends.
RoleLead UX/UI Designer | ResponsibilityEnd-to-End Product Design | Timeline3 months | ToolsFigma, UserTesting | PlatformWeb + Mobile Responsive |
The Challenge
Posicionar a Resonancia como referente de las empresas dedicadas a la gestión de servicios de salud a nivel nacional, tanto por la performance como por la calidad en la atención.
Key Pain Points
MANUAL APPOINTMENT MANAGEMENT | DELAYED RESULTS |
|---|---|
30% lost appointments | 5-day average wait |
NO CLINIC COORDINATION | NO DIGITAL PORTAL |
Frequent duplicate studies | Low user satisfaction |
Research Insights
Tours of 8 industrial properties to understand presentation needs from buyer perspective
16 interviews with buyers, agents, and property owners; 10-platform competitive study
8 usability testing sessions validated search and contact flows achieving 86 SUS
Advanced Search | 360° Virtual Tour | Agent CRM |
|---|---|---|
Filters by type, square meters, zone, price, services, and availability with interactive map. 12 filter typesInteractive map | Virtual tour of each property with 360° photos and interactive floor plans. 360° viewFloor plans | Lead management panel, property portfolio, and performance reports with alerts. DashboardAlerts |