COMMERCIAL VISITS COORDINATION

Task Manager

Commercial Visits Coordination

Designed a task management system to coordinate commercial teams

across multiple locations for one of Argentina's largest food companies.

The dashboard centralizes performance metrics, real-time visit tracking,

and analytics for decision-making.

Role
Responsibility
Timeline
Tools
Platform

Lead UX/UI Designer
& Researcher

End-to-End Product Design
& User Research

3 months

Figma, UserTesting

Web + Mobile Responsive

1.The Challenge

Designed a task management system to coordinate commercial teams across multiple locations for one of Argentina's largest food companies. The dashboard centralizes performance metrics, real-time visit tracking, and analytics for decision-making.

The company needed to control product exposure in stores through field visitors who reported data from remote locations with limited connectivity. The existing process was scattered across Excel, email, and WhatsApp, with no central source of truth. Manual reports took hours to compile, and managers had no real-time visibility of visitor routes or status. The solution required both a web dashboard for administration and a mobile app with offline capability for field work.

2.Research

We conducted 12 semi-structured interviews with field visitors, merchants, and regional managers to understand their daily workflows and pain points. Eight usability testing sessions with interactive Figma prototypes helped us validate key flows. Journey mapping revealed critical friction points from route assignment to report submission, and quantitative analysis of existing workflows identified time waste and inefficiencies.


User Interviews
Usability Testing

12 semi-structured interviews with field visitors, merchants, and regional managers to understand daily workflows and pain points.

8 sessions with interactive Figma prototypes to validate key flows and identify friction points in the navigation.

3.Solution

We designed a complete system with a web dashboard for administrators
and a mobile app for field visitors. The admin panel allows creating
visitadores, stores, and daily routes. The mobile app stores data locally and
syncs automatically when connectivity is available, solving the offline
challenge in remote areas.


Route Generation & Management
Real-Time Analytics Dashboard
Offline-First Data Capture

Create visitadores, stores, and daily routes. Routes sent to mobile devices for field execution.

Consolidated metrics on product exposure, store performance, and delivery needs across all regions.

Mobile app stores data locally and syncs automatically when connectivity is available in remote areas.


Ready to start something new?

Let's create something remarkable.

soy@arielbarrios.com

Designed & Developed by Ariel Barrios

All rights reserved, ©2026

A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Image Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.

Video Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Cinematic portrait of the man from 'Prompt1' , but without his earbuds. He is wearing the black tuxedo and bow tie from 'Prompt1', holding and extending a champagne glass in the same pose. The scene is set outdoors at night with vibrant fireworks exploding in the background. Use cinematic lighting that matches the festive atmosphere of image 2, with warm glows reflecting on his face and glasses. Shot with a 100mm telephoto lens, creating a soft bokeh background and compressed perspective. High quality, photorealistic.

Prompt Concatenator