COMMERCIAL VISITS COORDINATION
Task Manager
Designed a task management system to coordinate commercial teams
across multiple locations. The dashboard centralizes performance
metrics, real-time visit tracking, and analytics reports for decision-making.
Role | Responsibility | Timeline | Tools | Platform |
|---|---|---|---|---|
Lead UX/UI Designer | End-to-End Product Design | 3 months | Figma, UserTesting | Web + Mobile Responsive |
The Challenge
Posicionar a Resonancia como referente de las empresas dedicadas a la gestión de servicios de salud a nivel nacional, tanto por la performance como por la calidad en la atención.
Key Pain Points
MANUAL APPOINTMENT MANAGEMENT | DELAYED RESULTS |
|---|---|
30% lost appointments | 5-day average wait |
NO CLINIC COORDINATION | NO DIGITAL PORTAL |
Frequent duplicate studies | Low user satisfaction |
Research Insights
12 user interviews with sales reps, managers, and directors identified 3 core frictions: scattered data, duplicate visits, manual reporting
8 usability sessions with interactive prototypes improved task success from 94% → 100% and SUS from 78 → 89
Analytics showed 42% drop-off at visit logging step; simplified flow from 5 steps to 3
Advanced Search | 360° Virtual Tour | Agent CRM |
|---|---|---|
Filters by type, square meters, zone, price, services, and availability with interactive map. 12 filter typesInteractive map | Virtual tour of each property with 360° photos and interactive floor plans. 360° viewFloor plans | Lead management panel, property portfolio, and performance reports with alerts. DashboardAlerts |