Improvisational comedy shows and stand-up performances.
Improconcert
Improv Comedy & Entertainment
Renewed the digital presence for ImproConcert, an improvisational comedy group led by Pablo Coca and Ernesto Zuazo. The project included website redesign with show scheduling, contact optimization, and WhatsApp integration for real-time bookings.
Role | Responsibility | Timeline | Tools | Platform |
|---|---|---|---|---|
Lead UX/UI Designer | End-to-End Product Design | 3 months | Figma, UserTesting | Web + Mobile Responsive |
1.The Challenge
Renewed the digital presence for ImproConcert, an improvisational comedy group led by Pablo Coca and Ernesto Zuazo. The project included website redesign with show scheduling, contact optimization, and WhatsApp integration for real-time bookings.
The existing website did not reflect the energy and fun of live improv comedy shows. Users could not easily find upcoming shows, availability, or pricing information. The contact form was buried in the site, and there was no real-time communication option. The group performs in both Argentina and Europe but the site did not communicate this international presence. The project included WordPress development with Elementor and AI generative content tools.
2.Research
We analyzed 5 comedy and improv group websites to understand industry standards and user expectations. Trend research on entertainment industry web design informed our visual direction. Interviews with event organizers and audience members revealed booking preferences and communication needs. Contact flow testing optimized the conversion path from inquiry to booking confirmation.
3.Solution
We created a nightlife-inspired color palette with dark reds and warm, eye-catching
typography. The site features a clear show schedule, team bios for the 2 stable members, and
prominent WhatsApp integration for real-time booking inquiries. WordPress + Elementor allows
easy content updates, and AI generative tools help create engaging content.
Show Schedule & Calendar | WhatsApp Integration | Team & Service Showcase |
|---|---|---|
Filters by type, square meters, zone, price, services, and availability with interactive map. 12 filter typesInteractive map | Virtual tour of each property with 360° photos and interactive floor plans. 360° viewFloor plans | Lead management panel, property portfolio, and performance reports with alerts. DashboardAlerts |
