Improvisational comedy shows and stand-up performances.

Improconcert

Improv Comedy & Entertainment

Renewed the digital presence for ImproConcert, an improvisational comedy

group led by Pablo Coca and Ernesto Zuazo. The project included website

redesign with show scheduling, contact optimization, and WhatsApp

integration for real-time bookings.

Role
Responsibility
Timeline
Tools
Platform

Lead UX/UI Designer
& Researcher

End-to-End Product Design
& User Research

3 months

Figma, UserTesting

Web + Mobile Responsive

1.The Challenge

Renewed the digital presence for ImproConcert, an improvisational comedy group led by Pablo Coca and Ernesto Zuazo. The project included website redesign with show scheduling, contact optimization, and WhatsApp integration for real-time bookings.

The existing website did not reflect the energy and fun of live improv comedy shows. Users could not easily find upcoming shows, availability, or pricing information. The contact form was buried in the site, and there was no real-time communication option. The group performs in both Argentina and Europe but the site did not communicate this international presence. The project included WordPress development with Elementor and AI generative content tools.

2.Research

We analyzed 5 comedy and improv group websites to understand industry standards and user expectations. Trend research on entertainment industry web design informed our visual direction. Interviews with event organizers and audience members revealed booking preferences and communication needs. Contact flow testing optimized the conversion path from inquiry to booking confirmation.


Competitive Analysis
Trend Research

Analysis of 5 comedy and improv group websites to understand industry standards and design patterns.

Analysis of entertainment industry web trends and user expectations for live show booking.

3.Solution

We created a nightlife-inspired color palette with dark reds and warm, eye-catching
typography. The site features a clear show schedule, team bios for the 2 stable members, and
prominent WhatsApp integration for real-time booking inquiries. WordPress + Elementor allows
easy content updates, and AI generative tools help create engaging content.


Show Schedule & Calendar
WhatsApp Integration
Team & Service Showcase

Filters by type, square meters, zone, price, services, and availability with interactive map.

12 filter typesInteractive map

Virtual tour of each property with 360° photos and interactive floor plans.

360° viewFloor plans

Lead management panel, property portfolio, and performance reports with alerts.

DashboardAlerts


Ready to start something new?

Let's create something remarkable.

soy@arielbarrios.com

Designed & Developed by Ariel Barrios

All rights reserved, ©2026

A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Image Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.

Video Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Cinematic portrait of the man from 'Prompt1' , but without his earbuds. He is wearing the black tuxedo and bow tie from 'Prompt1', holding and extending a champagne glass in the same pose. The scene is set outdoors at night with vibrant fireworks exploding in the background. Use cinematic lighting that matches the festive atmosphere of image 2, with warm glows reflecting on his face and glasses. Shot with a 100mm telephoto lens, creating a soft bokeh background and compressed perspective. High quality, photorealistic.

Prompt Concatenator