Multi-Site Legal Publishing

Legal Ads Publications

International Legal Notice Platform

Designed and launched 10+ WordPress websites for Publish Legal
Ads, a company publishing legal notices in newspapers across the
USA, Mexico, Canada, and Latin America. Each site with unique
imagery while maintaining conversion-focused contact forms.

Role

Lead UX/UI Designer
& Researcher

Responsibility

End-to-End Product Design
& User Research

Timeline

3 months

Tools

Figma, UserTesting

Platform

Web + Mobile Responsive

1.The Challenge

Designed and launched 10+ WordPress websites for Publish Legal Ads, a company publishing legal notices in newspapers across the USA, Mexico, Canada, and Latin America. Each site with unique imagery while maintaining conversion-focused contact forms.

The primary conversion element—the quote request form—was not prominently displayed on the original sites. The company needed 10+ separate websites to serve different markets and regions, each with distinct visual branding. Published legal notices required strict accuracy with daily publication lists. The service worked bidirectionally: USA to Argentina and Argentina to USA, requiring clear communication of international capabilities across competitive markets.

2.Research

We analyzed 5 legal notice publishing sites to understand industry standards and user expectations. User research across different countries and legal systems revealed conversion barriers. Form usability testing optimized the contact form placement and submission flow. Content strategy work developed a structure for multiple sites with consistent messaging while allowing market-specific customization.


Competitive Analysis
User Analysis

Analysis of 5 legal notice publishing sites to understand industry standards and best practices.


Research on user behavior across different countries and legal systems to optimize multi-country approach.


3.Solution

We developed 10+ WordPress sites with unique visual identities for each
market (USA, Mexico, Canada, Latin America). The contact form was
optimized and placed prominently above the fold as the primary conversion
element. WordPress CMS allows easy content management for daily publication
lists, and each site maintains consistent service messaging while featuring
distinct imagery.


Optimized Contact Form
Multi-Site Management
Content Management

Prominent, easy-to-access quote request form as the primary conversion element across all sites.

10+ WordPress sites with distinct visual identities, each serving different markets (USA, Mexico, Canada, Latin America).

WordPress CMS for easy content updates, daily publication list management, and service information.


Ready to start something new?

Let's create something remarkable.

soy@arielbarrios.com

Designed & Developed by Ariel Barrios

All rights reserved, ©2026

A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Image Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.

Video Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Cinematic portrait of the man from 'Prompt1' , but without his earbuds. He is wearing the black tuxedo and bow tie from 'Prompt1', holding and extending a champagne glass in the same pose. The scene is set outdoors at night with vibrant fireworks exploding in the background. Use cinematic lighting that matches the festive atmosphere of image 2, with warm glows reflecting on his face and glasses. Shot with a 100mm telephoto lens, creating a soft bokeh background and compressed perspective. High quality, photorealistic.

Prompt Concatenator