Comprehensive health management solutions
Colonia
Renewed the digital presence for Colonia Suiza, a company with
20+ years of experience in occupational health management. The
project covered website redesign, mobile-friendly version, and
brand identity update.
Role | Responsibility | Timeline | Tools | Platform |
|---|---|---|---|---|
Lead UX/UI Designer | End-to-End Product Design | 3 months | Figma, UserTesting | Web + Mobile Responsive |
1.The Challenge
Renewed the digital presence for Colonia Suiza, a company with 20+ years of experience in occupational health management. The project covered website redesign, mobile-friendly version, and brand identity update.
The company's 8 proprietary platforms (SAS, MedLab, SIMP, etc.) and AI capabilities were not communicated effectively on the existing website. The site was not optimized for mobile devices, limiting access for field workers and HR managers. Four service verticals needed clear organization, and the ISO 9001:2015 certification needed prominent display. The project also included corporate presentations, social media assets, and email templates for B2B marketing.
2.Research
We conducted 2 stakeholder interviews with ART and HR representatives to understand partnership needs and decision-making criteria. A competitive analysis of occupational health company positioning in the Argentine market informed our differentiation strategy. Content strategy work reviewed existing materials and identified key messaging for each vertical, while a brand audit assessed visual identity across all platforms.
3.Solution
We redesigned the website with professional serif typography and the group's green/yellow color palette. The homepage clearly presents the 4 service verticals and showcases the technology ecosystem with 8 proprietary platforms. The responsive design ensures mobile access for field workers, and the ISO certification is prominently displayed for credibility.
Service Verticals | Technology Ecosystem | Corporate Communications |
|---|---|---|
Clear presentation of 4 service areas: occupational health, workplace accidents, hygiene & safety, and personal accidents with specific capabilities for each. | Showcase of 8 proprietary platforms (SAS, MedLab, SIMP, etc.) with AI integration and cloud infrastructure. | Professional presentations, social media assets, and email templates for B2B marketing. |
