HEALTHCARE & CORPORATE IDENTITY
Resonancia
Social Security & Worker Health
Renewed the digital image and web presence for Resonancia, a
network of medical centers with 15+ years of experience providing
healthcare services for ART and health insurance organizations
across Argentina.
Role | Responsibility | Timeline | Tools | Platform |
|---|---|---|---|---|
Lead UX/UI Designer | End-to-End Product Design | 3 months | Figma, UserTesting | Web + Mobile Responsive |
The Challenge
Renewed the digital image and web presence for Resonancia, a network of medical centers with 15+ years of experience providing healthcare services for ART and health insurance organizations across Argentina.
The existing brand image did not reflect the company's extensive experience in healthcare. Affiliates struggled to find coverage information and contact details, especially during urgent situations. The website needed to communicate complex medical services clearly, including surgery, cardiology, neurology, imaging, and emergency services. Additionally, the company required a blog for publishing news, a mobile-responsive experience, and unified email templates for corporate communications.
2.Research
We conducted 3 usability tests with affiliates to validate navigation and information architecture. Stakeholder interviews with Resonancia management helped understand business goals and service structure. A competitive analysis of the healthcare and ART sector informed our positioning strategy, and a content audit identified information gaps in the existing site.
3.Solution
We created a complete corporate identity with soft, calming colors (green and yellow) designed for users in urgent situations. The WordPress site features clear navigation to 12+ medical specialties, an integrated blog for news, and responsive design for desktop and mobile. Corporate email templates and social media assets were also delivered.
Service Catalog | Blog Integration | Corporate Communications |
|---|---|---|
Organized presentation of 12+ medical specialties including surgery, cardiology, neurology, imaging, and emergency services. | WordPress blog for publishing news, health tips, and company updates to engage affiliates. | Unified email templates for desktop and mobile, plus social media assets for Instagram, Facebook, and Twitter. |
