HEALTHCARE & CORPORATE IDENTITY

Resonancia

Social Security & Worker Health

Renewed the digital image and web presence for Resonancia, a network

of medical centers with 15+ years of experience providing healthcare

services for ART and health insurance organizations across Argentina.

Role

Responsibility
Timeline
Tools
Platform

Lead UX/UI Designer
& Researcher

End-to-End Product Design
& User Research

3 months

Figma, UserTesting

Web + Mobile Responsive

1.The Challenge

Renewed the digital image and web presence for Resonancia, a network of medical centers with 15+ years of experience providing healthcare services for ART and health insurance organizations across Argentina.

The existing brand image did not reflect the company's extensive experience in healthcare. Affiliates struggled to find coverage information and contact details, especially during urgent situations. The website needed to communicate complex medical services clearly, including surgery, cardiology, neurology, imaging, and emergency services. Additionally, the company required a blog for publishing news, a mobile-responsive experience, and unified email templates for corporate communications.


2.Research

We conducted 3 usability tests with affiliates to validate navigation and information architecture. Stakeholder interviews with Resonancia management helped understand business goals and service structure. A competitive analysis of the healthcare and ART sector informed our positioning strategy, and a content audit identified information gaps in the existing site.


Usability Testing
Stakeholder Interviews

3 usability tests with affiliates to validate navigation, information architecture, and key user flows.

Interviews with Resonancia management to understand business goals, service structure, and brand positioning.

3.Solution

We created a complete corporate identity with soft, calming colors (green
and yellow) designed for users in urgent situations. The WordPress site
features clear navigation to 12+ medical specialties, an integrated blog for
news, and responsive design for desktop and mobile. Corporate email
templates and social media assets were also delivered.


Service Catalog
Blog Integration
Corporate Communications

Organized presentation of 12+ medical specialties including surgery, cardiology, neurology, imaging, and emergency services.

WordPress blog for publishing news, health tips, and company updates to engage affiliates.


Unified email templates for desktop and mobile, plus social media assets for Instagram, Facebook, and Twitter.


Ready to start something new?

Let's create something remarkable.

soy@arielbarrios.com

Designed & Developed by Ariel Barrios

All rights reserved, ©2026

A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Image Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.

Video Describer

The image features actor Leonardo DiCaprio in character as Jay Gatsby, offering a charismatic toast. Centered in a medium close-up, he wears a sharp black tuxedo and bow tie, his blonde hair slicked back. He looks directly at the viewer with a warm, confident smirk. In the softly blurred foreground, his right hand raises a coupe glass of champagne. The background contrasts his warm skin tones with cool, out-of-focus teal fireworks and sparkling party lights, creating a festive atmosphere.A close-up, centered portrait of a young man with a neutral expression against a plain light gray background. He has dark curly hair, light stubble, and a small mole on his lower left cheek. He wears a black crew-neck t-shirt, black wireless earbuds, and thick black round glasses with silver corner studs. Soft lighting illuminates his face, leaving subtle shadows on the left, while screen reflections appear in his lenses. High contrast separates his dark clothing and hair from his skin.

Cinematic portrait of the man from 'Prompt1' , but without his earbuds. He is wearing the black tuxedo and bow tie from 'Prompt1', holding and extending a champagne glass in the same pose. The scene is set outdoors at night with vibrant fireworks exploding in the background. Use cinematic lighting that matches the festive atmosphere of image 2, with warm glows reflecting on his face and glasses. Shot with a 100mm telephoto lens, creating a soft bokeh background and compressed perspective. High quality, photorealistic.

Prompt Concatenator